ΓÇó Use bullet points and emojis to break the wall of text and achieve better readability ΓÇó Include screenshots in your listing that show the appΓÇÖs experience and underscore the user value inside Teams. It will be awesome if you can call out the degree of overlap in terms of supported scenarios between your core SaaS product and Teams app. Users are hiring your app to do a job in Teams, not in your web SaaS app for the browser or native mobile clients and want to certain it can deliver value inside Teams. HereΓÇÖs some key guidance: ΓÇó Call out specifically what your app can do inside Teams vs focusing on your core SaaS product. The app store listing appears within the App Store in Teams clients as well as on the AppSource public marketplace on the web. + | App store listing | This is the description and metadata that appears on the public Teams marketplace and is the most important piece of text that conveys what your app can do and the value users can derive out of it. You're encouraged to get in touch with your Microsoft field, account or engineering representatives before spending cycles on your app growth planning and execution, so that you can get the most appropriate guidance youΓÇÖre eligible for.+ As you can see from the flipbook, Microsoft partners with app developers once theyΓÇÖve launched their apps on the marketplace by offering select, programmatic GTM investments depending on the appΓÇÖs maturity in the market.
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